Sparring Partners Gmbh

360° Reputation Management by Sparring Partners

Sparring Partners has been pioneering the holistic application of Reputation Management. Within the Reputation Management Business Model all decisive factors Innovation, Communications/Corporate Identity & Design, Corporate Responsibility, Corporate Governance/Human Resources Management and CEO are concertedly deployed.
Living up to our company’s name we are leading our clients throughout all phases of Reputation Management towards becoming a Stakeholder Value Enterprise with dedication and focus: Research of actual Corporate Reputation among all stakeholders Reputation Management Workshop Development of target reputation Identification of Reputation-Gap by comparison of actual and target reputation Development of 360° Corporate & CEO Reputation Management-Programme Full Implementation Support Periodical Audit and adjustments in Programme

Reputation Drivers

Stakeholder Value Enterprises are holistically managing their so called Reputation Drivers such as Communications, Corporate Governance, Corporate Social and Societal Responsibility, Quality and Innovation. Stakeholder Value Enterprises are respected employers, communicate 24/365 throughout all channels of communications, involve key consumers in the development of new products, and understand Corporate Responsibility as an attitude to deliver societal values while making profits. Over time a unique Corporate Culture is being created which encompasses the whole operations and includes partners and stakeholder across the value chain.

Stakeholders

Globally operating enterprises are confronting a growing number of stakeholders inside and outside the company. Stakeholder Value companies are constantly monitoring their universe of stakeholders and their specific and constantly changing needs and expectations. They proactively approach also their critical stakeholders and forge strong relationships with their stakeholder which stand the test of time

2011-09-20 Counting the Cost - Who will save the euro?

2011-05-16 Bernhard Bauhofer on the Strauss-Kahn affair and reputational consequences.

2010-12-27 Mi Sangre Gala, Medellin Dec. 21 2010

Key Note Speech, Rotary Club , Dec. 21 2010
Sparring Partners Latin America unterstützt “Mi Sangre”-Weihnachtsgala
OFWI Conference 2010, Key note speech pdf ( 575 kb. )
Bernhard Bauhofer Key Note Speech at IMCZ event pdf ( 120 kb. )
Key note speech, IMCZ Investment Forum Zug, April 3 pdf ( 145.1 kb. )
BZSL Teacher Convention Sargans, January 8th 2010, Speech on "Respect in 21st Century Education"
Swiss Society of Cosmetic Chemists St. Moritz, February 3rd 2010, Lecture "Reputation Management and Ethics as competitive advantages"
Speech "37. Deutscher Marketing-Tag", 30.10. 2009 Berlin
Deutscher_Marketing-Verband_ Home.pdf, ( 420.2 kb. )
5th SME Congress Freiburg
Program ( 528 kb )
Fachtagung Reputation Management, 20. Mai 2009, Berlin
Program ( 1.6 Mb )
KMU-Campus, 04/21/09
Lecture: Reputation and CSR: "Profit helps Non-Profit and profits"
PHW Conference Forum Bernensis, December 4th 2008
Programm_Forum_Bernensis_PHW_lipe_301008.pdf
Key note speech panel discussion on "respect", Mönchaltdorf October 30 2008
Respekt1_Vortrag.pdf
Award Ceremony PHW Bern
Programm_Diplomfeier_PHW_25_06_2008.pdf
Institute for International Management Consulting Ludwigshafen, 24.11.2007
http://www.mba-ilmc.de/index.php
PHW Hochschule Wirtschaft, Fit for Global Business, Bern 7.12.2007
http://www.phw-bern.ch/downloads/news/Dozierende_MAS_EMBA_NDS_web.pdf
IMC, Institute for International Management Consulting, Ludwigshafen
http://www.i-imc.de/index.php
Fundraising ERFA-Gruppe Euregio.pdf
Guest lecture "Reputation Management", International MBA GISAM Business School, Hannove
http://www.gisma-hannover.de/userfiles/alumni/agenda_2007.pdf
6th International Sustainability Leadership Symposium, 8 / 9 September 2005
"The Market Value of Reputation"
www.sustainability-zurich.org
Laxenburg Forum
Management & Spiritualität Symposium, Nov 11 / 12 2005
laxenburgerforum.at/downloads/Pt_05_04_2005.pdf
Personal Communication Management
Alpen-Adria Universität, Klagenfurt, 29.09.-01.10.2005
www.pcm-lehrgang.at/inhalt/286.htm
Institute for International Management Consulting, FH Ludwigshafen
www.i-imc.de
Presentation at Swiss Chinese Chamber of Commerce Conference, March 28th 2006
"Reputation Management China Venture: How to communicate outsourcing of jobs to China"
http://www.sccc.ch/download/events/2006/20060328_Personal.Management.pdf

Publications

2010-03-10 GQ Magazine, 2008 (pdf 160 Kb) 2010-03-10 Prestige Magazine (pdf5.8Mb) 2010-03-10 Anzeiger der Stadt Kloten (pdf 1.7Mb) 2010-03-10 Salis Verlag (pdf 1.0Mb) 2010-03-10 Tagesanzeiger (pdf 110 Kb) 2010-03-10 Volksblatt (pdf 110 Kb) 2010-03-10 finews.ch (pdf 84.1 Kb) 2010-03-10 Concert report "paz sin fronteras" (pdf 283.8 kb. 0000-00-00 BKK Article

Bernhard Bauhofer

Founder & CEO
Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the Reputation Management Business Model all relevant factors such as Innovation , Human Resources,Communications, Corporate Governance und CEO are concertedly deployed. The client roster of Sparring Partners encompasses leading companies in the financial, retail and IT industry throughout Europe
“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer” (Maryam Nemazee Bloomberg TV-Presenter)

Reputation Engineers Reputation Management is a systemic approach to business. As reputation engineers© we help you craft sustainable business models
which stand the test of time. If you wish we go beyond and help you implement the 360° Reputation Management Programme within your organisation.

Reputation Management - the Workshop We will show you your very distinctive way to Reputation Management. Learn how to holistically manage your most important asset and implement a sustainable Reputation Management Programme in your organisation. Apply now for your workshop - workshop.pdf

Reputation Management - the Issue There is common understanding among the leading business experts worldwide: Independent from size or legal structure – Reputation Management is the issue in the 21st Century.
By managing this value holistically and professionally, visionary enterprises are gaining a long-running lead over their competitors.
A sound reputation sustainably strengthens a company’s position in the „War for talents“, in the fight for profitable clients and in the relation with other interest groups (stakeholders). The company proves itself as a calculable and reliable partner for all stakeholders.
h2>Books on Corporate & Personal Reputation Management
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